{"id":3395,"date":"2020-03-18T22:04:36","date_gmt":"2020-03-18T16:34:36","guid":{"rendered":"https:\/\/www.grainmart.in\/news\/?p=3395"},"modified":"2020-03-18T22:04:37","modified_gmt":"2020-03-18T16:34:37","slug":"schemes-for-marketing-assistance-and-technology-upgradation-in-msmes","status":"publish","type":"post","link":"https:\/\/www.grainmart.in\/news\/schemes-for-marketing-assistance-and-technology-upgradation-in-msmes\/","title":{"rendered":"Schemes for Marketing Assistance and Technology Upgradation in MSMEs"},"content":{"rendered":"\n

Marketing assistance and technology upgradation is an innovative scheme that aids in the overall advancement of the MSME sector. Also, by focusing on two major components- Marketing and Technology, it guarantees success. Further, by assisting to upgrade to the latest marketing technologies, it helps MSMEs to stay reliable in the global market. Consequently, the scheme, an initiative of the Government of India (GoI) exclusively focusing on the adaption of modern marketing techniques.\u00a0<\/p>\n\n\n\n

Solely Concentrating on MSME- Marketing Assistance and Technology\u00a0<\/strong>Upgradation<\/h5>\n\n\n\n

MSME is a highly coruscating and dynamic sector invariably affecting the\nIndian economy. Despite providing employment, also helps in the\nindustrialization of backward sections. Thus, reducing social and regional\nimbalances while subsequently assuring appropriate distribution of income as\nwell as wealth. However, with the continuous evolvement, opportunities and\nchallenges are equally higher. <\/p>\n\n\n\n

Marketing Assistance and Technology Upgradation- Critically significant for MSME\u00a0<\/strong><\/h5>\n\n\n\n

These segments are crucial for the development and growth of MSMEs in India. Even though marketing and technology are significant for the success of any establishment. Nevertheless, it is one of the chief factors that degrade the sector in this competitive era. Consequently, the lack of information, resource depravity, and improper selling and market strategies play an equal role in the downfall.\u00a0<\/p>\n\n\n\n

Most importantly due to the constant changes in the sector, these sectors demand additional focus. Hence, the GoI and Ministry of MSME have implemented a group of schemes for Marketing assistance<\/a> and technology upgradation.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Major 8 <\/strong>Sub-Components\/<\/strong>Schemes Under <\/strong>Marketing Assistance and Technology Upgradation<\/h5>\n\n\n\n
  1. Technology Upgradation<\/a> in Packaging<\/li>
  2. Skill Upgradation\/Development for modern marketing techniques<\/li>
  3. Competition Studies<\/a><\/li>
  4. The special component for North-Eastern Region<\/li>
  5. New markets through State\/District level local Exhibitions\/Trade fairs<\/li>
  6. Corporate Governance Practices<\/li>
  7. Marketing Hubs<\/a><\/li>
  8. Reimbursement to ISO 18000\/ISO 22000\/ISO 27000 certification.<\/li><\/ol>\n\n\n\n
    Novel Agencies and their Roles <\/strong><\/h5>\n\n\n\n

    SSC, the Screening cum Steering committee under the AS and DC MSME is in charge of the functioning of the scheme. Further, the members of the SSC are Additional Secretary & Development Commissioner (MSME), Joint Secretary (MSME), Joint Secretary & Chief (NMCC), Director (Indian Institute of Packaging), Representatives (STQC and BIS<\/a>), Representatives of Industry Associations like CII \/ Member FISME \/ FICCI, etc, and Joint Dev. Commissioner\/Director (DC-MSME). Additionally, Representatives of Integrated Finance Wing (Ministry of MSME) will attend the SSC meetings. <\/p>\n\n\n\n

    The Targeted Products and Units <\/strong><\/h4>\n\n\n\n

    The schemes concentrate on the expansion of MSME hence, they help the units procure the product. Accordingly, few of the said products are as follows:<\/p>\n\n\n\n

    Products<\/td>Products<\/td><\/tr>
    Readymade garments <\/td> Rice milling <\/td><\/tr>
    Hardware <\/td> Agricultural implements <\/td><\/tr>
    Packaged food <\/td>  Auto components <\/td><\/tr>
     SS Utensils <\/td>  Pharmaceuticals <\/td><\/tr>
    Ball-bearing <\/td>   leather goods <\/td><\/tr>
    Scissors and knives <\/td>  Plastic components <\/td><\/tr>
     Hand tools <\/td>  Electronic toys <\/td><\/tr>
     Electric mixer <\/td>  Grinder <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Sub-Components Under <\/strong>Marketing Assistance and Technology Upgradation Scheme\u00a0<\/strong><\/h4>\n\n\n\n
    1. Technology Upgradation in Packaging<\/strong><\/h5>\n\n\n\n

    The primary focus of this scheme under the Marketing Assistance and\nTechnology Upgradation scheme in MSMEs is the adaptation of modern technology\nin packaging. Further, to spread awareness regarding the same.  <\/p>\n\n\n\n

    The salient traits of the scheme are as follows:<\/strong><\/h5>\n\n\n\n
    1. Promoting the use of modern technology packaging by spreading awareness, conducting training and workshops\u00a0<\/li>
    2. Further, conducting a packaging gap analysis\u00a0<\/li>
    3. In accordance with the rest of the schemes, this is also monitored by SSC under DC-MSME.\u00a0<\/li>
    4. Similarly, the DI-MSME along with Industry Associations, NGOs, state government and Technical Institutions receive the proposals.\u00a0<\/li>
    5. Financial assistance: is about 80% from GoI<\/li>
    6. GoI offers up to Rs 0.5 lakhs (80%) for conducting awareness programs on packing concepts and techniques.\u00a0<\/li>
    7. In case of, Cluster-based studies the GoI offers up to Rs 10 lakhs (80%) per study\u00a0<\/li>
    8. GoI offers up to Rs 9 lakhs (80%) for unit-based interventions for 10 units\u00a0<\/li>
    9. Following approval, the amount will be released in 2, 3 and 4 installments for A, B, and C respectively.<\/li>
    10. Nevertheless, the selection of the cluster and agencies will follow the open Expression of Interest (EoI) abiding the guidelines of the Department of expenditure.\u00a0<\/li><\/ol>\n\n\n\n

      Further, a complete guide is available here<\/a>.<\/p>\n\n\n\n

      2. Skill Upgradation\/Development for modern marketing techniques<\/strong><\/h5>\n\n\n\n

      The main vision undertaken by this scheme is upgradation of skills and\nusing modern marketing techniques. Additionally, concentrate on online\nmarketing techniques such as email, website, branding, internet, etc. <\/p>\n\n\n\n

      The Chief Characteristics of the Scheme are here below<\/strong><\/h5>\n\n\n\n
      1. Scheming and conducting requirement-based skill development programs\u00a0<\/li>
      2. Further, encourage the employees of potential MSME clusters or groups to adopt modern marketing techniques.<\/li>
      3. Nonetheless, monitoring is similar to the Technology Upgradation in Packaging with SSC under DC-MSME\u00a0<\/li>
      4. Further, the competent organizations like IITs, IIMs, Management Institutes and relevant institutions will conduct the programs\u00a0<\/li>
      5. GoI offers financial aid of Rs 6 lakhs under the scheme\u00a0<\/li>
      6. However, GoI will release the aid in 2 installments (50% after approval, and 50% after submission of final report)<\/li>
      7. Similarly, the selection follows the open EoI abiding the guidelines of Department of expenditure<\/li>
      8. The training will last over 50 days with over 20 trainees\u00a0<\/li><\/ol>\n\n\n\n

        Furthermore information regarding the scheme is available here<\/a> <\/p>\n\n\n\n

        3. Competition Studies Scheme<\/strong><\/h5>\n\n\n\n

        Competition studies aim to analyze the reasons for the threats faced by\nlocal products. Consequently, formulate rectifiable measures that counter the\nchallenges. <\/p>\n\n\n\n

        The Significant features of the scheme are mentioned hereunder<\/strong><\/h5>\n\n\n\n
        1. Competent agencies carry out the studies bearing in mind the guidelines of the World Trade Organization<\/a> (WTO), Free Trade Agreements (FTAs), etc.<\/li>
        2. Additionally, aims to increase the acceptability of domestic products in the international market <\/li>
        3. In this case, GoI allots up to Rs 8 lakhs (80%) for conducting studies concerning the aim<\/li>
        4. The monitoring is similar to the above two sub-components involving SSC, DC MSME, and the competent units <\/li>
        5. The selection is following the EoI of Department of Expenditure <\/li>
        6. However, the release of funds will be in 3 installments of 25%, 35%, and 40%. Initial 25% following the approval, 35% intermediately, and 40% after the final report submission.<\/li><\/ol>\n\n\n\n

          Further details regarding the scheme are attainable here <\/a> <\/p>\n\n\n\n

          4. The special component for North-Eastern Region<\/strong><\/h5>\n\n\n\n

          The prime focus of this scheme is on the MSMEs in the North- Eastern Region (NER<\/a>). Accordingly, they encourage the NER- MSME to attend the exhibition, trades, and fairs. Thus, promote NER-MSME products <\/p>\n\n\n\n

          The important characters of the scheme are stated here<\/strong><\/h5>\n\n\n\n
          1. Emphasizes the manufacturing unit to attend the trade markets organized by ITPO, NSIC, State Government, and related units.\u00a0<\/li>
          2. Provide opportunities for these regions to display their products and thus, expand their customer base\u00a0<\/li>
          3. The MSME-DC<\/a> will identify and select MSME clusters or NER units to participate in the scheme\u00a0<\/li>
          4. However, this selection will be based on proposals received by MSME-DI, industries association, and NGOs<\/li>
          5. In this case, GoI offers Rs 6 lakhs (80%) per exhibition for NERs\u00a0<\/li>
          6. Also, the financial aid will cover stall charges (6 sq. meter), travel fare (80%), transportation of products (80% up to Rs 15,000), and the total reimbursement of up to Rs 75,000 per activity\u00a0<\/li>
          7. Additionally, for advertisement and publicity Rs 25000 is allotted\u00a0<\/li><\/ol>\n\n\n\n

            Note: For reimbursement, the applicant must submit a proposal for its\nclaim along with the necessary documents to the MSME- DI office <\/p>\n\n\n\n

            5. New markets through State\/District level local Exhibitions\/Trade\nfairs<\/strong><\/h5>\n\n\n\n

            Their main vision is to provide a platform for marketing<\/a>. Accordingly, this is achieved by encouraging the MSMEs to participate in exhibitions and trade fairs organized by District, state, or local authorities.\u00a0<\/p>\n\n\n\n

            The distinctive features of the scheme are as follows <\/strong><\/h5>\n\n\n\n
            1. The monitoring of the overall scheme is undertaken by SSC under MSME-DC. <\/li>
            2. The same will identify and select the clusters, also, encourage them to participate in the exhibitions<\/li>
            3. In this case, GoI offers Rs 3 lakhs per exhibition <\/li>
            4. Further, GoI offers 50% reimbursement for stall charges and travel charges respectively<\/li>
            5. However, the special category MSME will avail reimbursement of 80%<\/li>
            6. Nonetheless, the maximum amount of reimbursement Rs 30,000 for the special category and Rs 20,000 for the rest <\/li>
            7. Extra assistance of Rs 25,000 for advertisement and publicity.<\/li><\/ol>\n\n\n\n

              Note: The applicant must submit the claim to the MSME-DI in the\nprescribed format.<\/p>\n\n\n\n

              6. Corporate Governance Practices<\/strong><\/h5>\n\n\n\n

              The scheme strives to introduce Corporate Governance and thus, uphold\ntransparency, veracity, and accountability of the unit\u2019s management. Further,\nencourage the adaptation of the same. <\/p>\n\n\n\n

              The prominent traits of the scheme are<\/strong><\/h5>\n\n\n\n
              1. Improve the sense of their competitiveness, decrease the risk factors, increase the trade, overcome the challenges of globalization<\/li>
              2. Make the available low cost of finance. Further, create awareness regarding the good corporate practices <\/li>
              3. Hence, strengthening the procedure (audit and account), the structure of the company, management of resources, training, statutory rating, etc. is a part of the scheme<\/li>
              4. DC-MSME will be in charge of the overall scheme while also selecting the units to help<\/li>
              5. GoI offers Rs 9 lakh (50%) to encourage the MSME to inculcate good corporate practices<\/li>
              6. However, the limit for assistance is Rs 45,000.<\/li><\/ol>\n\n\n\n

                Note: The applicant must submit the claim to the MSME-DI in the\nprescribed format.<\/p>\n\n\n\n

                7. Marketing Hubs <\/strong><\/h5>\n\n\n\n

                They aim to provide amenities for manufacturing MSMEs. Further, these facilities or hubs<\/a> would promote B2B meetings, retail and wholesale marketing, and in exploring opportunities. Subsequently, its main focus is to improve the marketing reach of the MSMEs<\/a> domestically as well as globally. <\/p>\n\n\n\n

                The striking characteristics of the schemes are:<\/strong><\/h5>\n\n\n\n
                1. Setting up over 8 hubs across the country preferably near MSME clusters or groups. <\/li>
                2. Further, these will cover 12 cities<\/li><\/ol>\n\n\n\n