{"id":12374,"date":"2020-08-12T18:27:49","date_gmt":"2020-08-12T12:57:49","guid":{"rendered":"https:\/\/www.grainmart.in\/news\/?p=12374"},"modified":"2020-08-12T18:27:50","modified_gmt":"2020-08-12T12:57:50","slug":"covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey","status":"publish","type":"post","link":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/","title":{"rendered":"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey"},"content":{"rendered":"\n

Even as restriction ease<\/a>, consumers show no sign of returning to the pre-pandemic level of economic activities. COVID<\/a> changes consumer behaviour permanently, and hence firms will need to tailor the brand accordingly.<\/p>\n\n\n\n

Altered Consumer Behavior<\/h4>\n\n\n\n

People\u2019s changing buying habits reveal that they have learned to live with the reality of COVID. To be more precise, they have accepted the \u2018new normal\u2019. Accenture Covid-19 Consumer Pulse Research report revealed an increase in demand<\/a> for local brands owing to changing consumption patterns. <\/p>\n\n\n\n

The survey (mid-March to June) included 45000 respondents from across the globe, of which 2500 were Indian consumers. It found that 90% of consumers have changed their way of life, work, and consumption. Besides, there has been an inclination towards online grocery shopping. People are making more sustainable choices, minimizing food wastage<\/a>, and encouraging virtual consultations. <\/p>\n\n\n\n

Anurag Gupta, Managing Director and Lead – Strategy & Consulting, Accenture in India, said that companies would need to come up with ways to rebuild consumer confidence due to the change in consumer behaviour.\u00a0<\/p>\n\n\n\n

\"A
A Survey Reports Change in Consumer Behaviour Post-COVID19 Pandemic <\/figcaption><\/figure>\n\n\n\n

Online Shopping, Virtual Consultations on Rise\u00a0<\/h4>\n\n\n\n

Similarly, McKinsey conducted a consumer survey across the globe from mid-March. It aimed to understand the impact of COVID-19 on consumer sentiment and included respondents from over 45 countries. It revealed that the optimism for recovery has dipped for the majority of countries. However, China<\/a> and India are more optimistic as compared to other Asian countries, Europe and the USA. Also, it found people’s inclination towards online shopping despite the re-opening of shops. Moreover, people in the countries surveyed said that they would wait for instructions of medical authorities to resume theirs out of home activities.<\/p>\n\n\n\n

Local Businesses Become Technology Efficient <\/h4>\n\n\n\n

While departmental stores and supermarkets continue to make their contribution in India, a survey shows that Kirana\u2019s or small retail stores used technology during COVID to provide the services to locals. Jumbotail, an online wholesale market place with 25000 such stores, said that Kiranas used their apps to order throughout the lockdown.<\/a>\u00a0<\/p>\n\n\n\n

In all, consumers have shifted to real value products and have cut down on discretionary categories owing to prolonged financial uncertainty induced by the pandemic. <\/p>\n","protected":false},"excerpt":{"rendered":"

Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.<\/p>\n","protected":false},"author":13,"featured_media":12391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[23133,23132,23130,120,23119,6261,23134,23131,11762,13529,112,16257,23136,3272,23135,23138,23137,13641,11783,3181,13050,2878,23126],"class_list":["post-12374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-the-world","tag-accenture-covid-19-consumer-pulse-research","tag-buying-habits","tag-change-in-consumer-behaviour","tag-china","tag-consumer-behavior","tag-consumer-spending","tag-consumption-pattern","tag-covid-change","tag-covid-19","tag-demand","tag-europe","tag-food-wastage","tag-grocery-shopping","tag-india","tag-indian-consumers","tag-jumbotail","tag-kirana","tag-lockdown","tag-online","tag-online-shopping","tag-pandemic","tag-usa","tag-virtual-consultation"],"yoast_head":"\nCOVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey - Grainmart News<\/title>\n<meta name=\"description\" content=\"Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey - Grainmart News\" \/>\n<meta property=\"og:description\" content=\"Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Grainmart News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/grainmart.in\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-12T12:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-12T12:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2020\/08\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gurneel Kaur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Grainmart1\" \/>\n<meta name=\"twitter:site\" content=\"@Grainmart1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gurneel Kaur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/\"},\"author\":{\"name\":\"Gurneel Kaur\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#\\\/schema\\\/person\\\/2207bccbf6af27486201b6b7db8c3b53\"},\"headline\":\"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey\",\"datePublished\":\"2020-08-12T12:57:49+00:00\",\"dateModified\":\"2020-08-12T12:57:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg\",\"keywords\":[\"Accenture COVID-19 Consumer Pulse Research\",\"buying habits\",\"change in consumer behaviour\",\"China\",\"consumer behavior\",\"consumer spending\",\"consumption pattern\",\"COVID change\",\"COVID-19\",\"demand\",\"Europe\",\"food wastage\",\"grocery shopping\",\"india\",\"indian consumers\",\"Jumbotail\",\"Kirana\",\"lockdown\",\"online\",\"online shopping\",\"pandemic\",\"usa\",\"virtual consultation\"],\"articleSection\":[\"News\",\"The World\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/\",\"url\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/\",\"name\":\"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey - Grainmart News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg\",\"datePublished\":\"2020-08-12T12:57:49+00:00\",\"dateModified\":\"2020-08-12T12:57:50+00:00\",\"description\":\"Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg\",\"width\":1200,\"height\":603},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/\",\"name\":\"grainmart\",\"description\":\"News on Rice, Wheat Pulses and other Food Grains\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#organization\",\"name\":\"Grainmart\",\"url\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/grain-mart-logo-A.jpg\",\"contentUrl\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/grain-mart-logo-A.jpg\",\"width\":1045,\"height\":1009,\"caption\":\"Grainmart\"},\"image\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/grainmart.in\",\"https:\\\/\\\/x.com\\\/Grainmart1\",\"https:\\\/\\\/www.instagram.com\\\/grainmart.in\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/14708179\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCjBHWFv4CS-fk8mGHSUKDyQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#\\\/schema\\\/person\\\/2207bccbf6af27486201b6b7db8c3b53\",\"name\":\"Gurneel Kaur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e97035ce16aad3ec9e92c0767b81bfd478c1039ccbe2f933a95d0e9f197e69?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e97035ce16aad3ec9e92c0767b81bfd478c1039ccbe2f933a95d0e9f197e69?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e97035ce16aad3ec9e92c0767b81bfd478c1039ccbe2f933a95d0e9f197e69?s=96&d=mm&r=g\",\"caption\":\"Gurneel Kaur\"},\"url\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/author\\\/gurneelkaur\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey - Grainmart News","description":"Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/","og_locale":"en_US","og_type":"article","og_title":"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey - Grainmart News","og_description":"Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.","og_url":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/","og_site_name":"Grainmart News","article_publisher":"https:\/\/www.facebook.com\/grainmart.in","article_published_time":"2020-08-12T12:57:49+00:00","article_modified_time":"2020-08-12T12:57:50+00:00","og_image":[{"width":1200,"height":603,"url":"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2020\/08\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg","type":"image\/jpeg"}],"author":"Gurneel Kaur","twitter_card":"summary_large_image","twitter_creator":"@Grainmart1","twitter_site":"@Grainmart1","twitter_misc":{"Written by":"Gurneel Kaur","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#article","isPartOf":{"@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/"},"author":{"name":"Gurneel Kaur","@id":"https:\/\/www.grainmart.in\/news\/#\/schema\/person\/2207bccbf6af27486201b6b7db8c3b53"},"headline":"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey","datePublished":"2020-08-12T12:57:49+00:00","dateModified":"2020-08-12T12:57:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/"},"wordCount":373,"commentCount":0,"publisher":{"@id":"https:\/\/www.grainmart.in\/news\/#organization"},"image":{"@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2020\/08\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg","keywords":["Accenture COVID-19 Consumer Pulse Research","buying habits","change in consumer behaviour","China","consumer behavior","consumer spending","consumption pattern","COVID change","COVID-19","demand","Europe","food wastage","grocery shopping","india","indian consumers","Jumbotail","Kirana","lockdown","online","online shopping","pandemic","usa","virtual consultation"],"articleSection":["News","The World"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/","url":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/","name":"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey - Grainmart News","isPartOf":{"@id":"https:\/\/www.grainmart.in\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#primaryimage"},"image":{"@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2020\/08\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg","datePublished":"2020-08-12T12:57:49+00:00","dateModified":"2020-08-12T12:57:50+00:00","description":"Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.","breadcrumb":{"@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#primaryimage","url":"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2020\/08\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg","contentUrl":"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2020\/08\/48592675697_38eea8be00_bmnFb80VLtw9-2.jpg","width":1200,"height":603},{"@type":"BreadcrumbList","@id":"https:\/\/www.grainmart.in\/news\/covid-to-change-consumer-behaviour-permanently-firms-need-to-tailor-brands-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.grainmart.in\/news\/"},{"@type":"ListItem","position":2,"name":"COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey"}]},{"@type":"WebSite","@id":"https:\/\/www.grainmart.in\/news\/#website","url":"https:\/\/www.grainmart.in\/news\/","name":"grainmart","description":"News on Rice, Wheat Pulses and other Food Grains","publisher":{"@id":"https:\/\/www.grainmart.in\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grainmart.in\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grainmart.in\/news\/#organization","name":"Grainmart","url":"https:\/\/www.grainmart.in\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grainmart.in\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2019\/06\/grain-mart-logo-A.jpg","contentUrl":"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2019\/06\/grain-mart-logo-A.jpg","width":1045,"height":1009,"caption":"Grainmart"},"image":{"@id":"https:\/\/www.grainmart.in\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/grainmart.in","https:\/\/x.com\/Grainmart1","https:\/\/www.instagram.com\/grainmart.in\/","https:\/\/www.linkedin.com\/company\/14708179\/","https:\/\/www.youtube.com\/channel\/UCjBHWFv4CS-fk8mGHSUKDyQ"]},{"@type":"Person","@id":"https:\/\/www.grainmart.in\/news\/#\/schema\/person\/2207bccbf6af27486201b6b7db8c3b53","name":"Gurneel Kaur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e97035ce16aad3ec9e92c0767b81bfd478c1039ccbe2f933a95d0e9f197e69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e97035ce16aad3ec9e92c0767b81bfd478c1039ccbe2f933a95d0e9f197e69?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e97035ce16aad3ec9e92c0767b81bfd478c1039ccbe2f933a95d0e9f197e69?s=96&d=mm&r=g","caption":"Gurneel Kaur"},"url":"https:\/\/www.grainmart.in\/news\/author\/gurneelkaur\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/posts\/12374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/comments?post=12374"}],"version-history":[{"count":6,"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/posts\/12374\/revisions"}],"predecessor-version":[{"id":12395,"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/posts\/12374\/revisions\/12395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/media\/12391"}],"wp:attachment":[{"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/media?parent=12374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/categories?post=12374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grainmart.in\/news\/wp-json\/wp\/v2\/tags?post=12374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}