{"id":1037,"date":"2019-10-20T15:31:14","date_gmt":"2019-10-20T10:01:14","guid":{"rendered":"https:\/\/www.grainmart.in\/news\/?p=1037"},"modified":"2019-10-20T15:31:14","modified_gmt":"2019-10-20T10:01:14","slug":"flipkart-set-to-enter-food-retail-through-farmermart","status":"publish","type":"post","link":"https:\/\/www.grainmart.in\/news\/flipkart-set-to-enter-food-retail-through-farmermart\/","title":{"rendered":"Flipkart set to enter Food Retail through Farmermart"},"content":{"rendered":"\n<p>Flipkart is all ready to step its foot into the grocery business through Farmermart. It is planning to deploy the farm to the plate concept through its new company. Initially, sales will be made <a href=\"https:\/\/www.flipkart.com\/\">online <\/a>and the company can also open physical stores for the same.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Farmermart- What is it about?<\/strong><\/h5>\n\n\n\n<p>This new entity of Flipkart will focus on food retail business. It has an authorized capital Rs 1845 crores. Farmermart would buy directly from local farmers and provide fresh produce to consumers at reasonable prices.<\/p>\n\n\n\n<p>The grocery market is on a rise and will be Rs 1 lakh crore worth by 2023 in India. Due to the paucity of time, millennials prefer to buy the groceries from their home. Big basket and Grofers are already meeting their targets. The idea behind this project is to ensure the sustainable growth of the economy. Farmermart will <a href=\"https:\/\/www.grainmart.in\/news\/rural-unemployment-rate-falls-due-to-boost-in-agricultural-sector-jobs\/\">boost the agricultural sector<\/a><a href=\"https:\/\/www.grainmart.in\/news\/tech-start-ups-helping-farmers-transforming-indian-agriculture-sector\/\"> <\/a>as it would provide impetus to the farm produce.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2019\/10\/online-shipping.jpg\" alt=\"\" class=\"wp-image-1039\" width=\"446\" height=\"275\"\/><figcaption>Flipkart&#8217;s Online Food Grocery Shopping via Farmermart<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Kalyan Krishnamurthy, Flipkart\u2019s CEO further stated that, &#8220;they aim to work with small farmers, food processing units and supply chains in such a way that it multiplies farmer&#8217;s income and brings quality food to consumers.&#8221;<\/p>\n\n\n\n<p>He further added, \u201cIn line with the Government of India&#8217;s FDI policy, which allows 100% foreign direct investment (FDI) in food retail for food produced and manufactured in India, Flipkart is applying for appropriate licenses from the government.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Competitor&#8217;s Move<\/strong><\/h5>\n\n\n\n<p>Amazon have already invested about $500 million in food retail business. sell products under its name through online and physical stores. The <a href=\"https:\/\/www.grainmart.in\/news\/tech-start-ups-helping-farmers-transforming-indian-agriculture-sector\/\">number of startups<\/a> is also growing in this particular line of business. According to the CLSA report, the online grocery store has the potential to grow to $99 billion over the next decade.<\/p>\n\n\n\n<p>Walmart acquired e-commerce major Flipkart on May 2018. They have already approved Farmermart internally but are yet to file an application to the Department of Promotion of Industry and Internal Trade for the license.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart is all ready to step its foot into the grocery and food retail business through Farmermart. Authorized capital Rs 1845 crores<\/p>\n","protected":false},"author":13,"featured_media":1038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[2580,3183,3180,3185,3177,3174,2907,3173,3178,3176,3184,3179,3182,3175,3181,2427],"class_list":["post-1037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-agricultural-sector","tag-amazon","tag-big-basket","tag-clsa","tag-farmer-mart","tag-farmermart","tag-fdi","tag-flipkart","tag-flipkart-food","tag-food-business","tag-food-retail-business","tag-grofers","tag-kalyan-krishnamurthy","tag-online-grocery","tag-online-shopping","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flipkart set to enter Food Retail through Farmermart - Grainmart News<\/title>\n<meta name=\"description\" content=\"Flipkart is all ready to step its foot into the grocery and food retail business through Farmermart. 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Authorized capital Rs 1845 crores\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grainmart.in\/news\/flipkart-set-to-enter-food-retail-through-farmermart\/\" \/>\n<meta property=\"og:site_name\" content=\"Grainmart News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/grainmart.in\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-20T10:01:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grainmart.in\/news\/wp-content\/uploads\/2019\/10\/Flipkart-office.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"745\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gurneel Kaur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Grainmart1\" \/>\n<meta name=\"twitter:site\" content=\"@Grainmart1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gurneel Kaur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/\"},\"author\":{\"name\":\"Gurneel Kaur\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#\\\/schema\\\/person\\\/2207bccbf6af27486201b6b7db8c3b53\"},\"headline\":\"Flipkart set to enter Food Retail through Farmermart\",\"datePublished\":\"2019-10-20T10:01:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Flipkart-office.jpg\",\"keywords\":[\"agricultural sector\",\"amazon\",\"big basket\",\"CLSA\",\"farmer mart\",\"farmermart\",\"FDI\",\"flipkart\",\"flipkart food\",\"food business\",\"food retail business\",\"grofers\",\"kalyan krishnamurthy\",\"online grocery\",\"online shopping\",\"startup\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/\",\"url\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/\",\"name\":\"Flipkart set to enter Food Retail through Farmermart - Grainmart News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/flipkart-set-to-enter-food-retail-through-farmermart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.grainmart.in\\\/news\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Flipkart-office.jpg\",\"datePublished\":\"2019-10-20T10:01:14+00:00\",\"description\":\"Flipkart is all ready to step its foot into the grocery and food retail business through Farmermart. 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